LUXURY OF NATURE.
New York energy. Italian excellence.
NYCE is a professional haircare brand that combines natural ingredients, advanced technology and personalised treatment rituals to create high-performing salon experiences.
Its philosophy is simple: luxury is time well spent. Every treatment is designed to deliver consistent results while turning salon time into a more refined, personalised experience.
Three products. One NYCE experience.
Colour Oil
Ammonia-free oil-based colour that delivers luminous, natural-looking results, with up to 100% grey coverage and enhanced comfort during application.
Flash Beauty Instant Golden Oil
A lightweight finishing oil that delivers instant shine, helps control frizz and enhances hair colour for a smooth, radiant finish.
Beautox Express Solution
An intensive treatment that helps repair, hydrate and revitalise damaged hair, restoring softness and a healthier-looking finish in just 5–10 minutes.
01
Premium positioning
A distinctive brand that helps elevate the perception of your salon and the experience you offer.
02
Personalised treatments
Products designed to work together, allowing professionals to adapt treatments to each client.
03
Professional performance
Consistent, high-quality results across different salon needs.
04
Education and support
Access to professional guidance and training through Cor Aveludada.
BUILT FOR SALONS THAT WANT TO STAND OUT.
In a market where clients increasingly look for expertise, personalised service and premium experiences, NYCE gives salons an opportunity to differentiate beyond price.
With Cor Aveludada, Portuguese salons can access the brand with local support, professional training and guidance on how to integrate NYCE into their services and retail offer.
